Inside F1rst Motors Dubai — The World's Wildest Hypercar Dealership

I'm Matt Watson from carwow, and I flew back to Dubai to spend a day at F1rst Motors — quite possibly the wildest car dealership on the planet. My mission was simple (and utterly ridiculous): walk every showroom, get hands-on with the craziest metal they have, and work out the combined value of every car under one roof. Spoiler: it gets very, very expensive.

"It will blow your mind."

What kind of dealership is F1rst Motors?

Think every marquee you can imagine — Ferrari, Lamborghini, Bugatti, Pagani, McLaren, Porsche, Rolls‑Royce, Bentley, AMG, plus Japanese legends and rare one-offs. The stock ranges from brand-new, limited-run hypercars and collectable Ferraris to low-mileage classics and tuned JDM icons. Prices are shown in US dollars so everyone gets a global reference point.

Highlights and jaw-dropping supercars

Here are the headline cars that stopped me in my tracks — the rare, the limited and the hyper-expensive.

Lamborghini Cyan Roadster — 1 of 19 (delivery miles). 6.5L naturally aspirated V12, hybrid tech, 8919hp (sic in excitement). Valued at $4,000,000.
Bugatti Chiron Sport (110 Years special) — one of 20. Exposed carbon, French tricolour details, skylight panels, ~4,000 miles. $4,000,000.
Ferrari 812 Competizione — rare modern V12s. Coupe examples about $1.6M; the even rarer Aperta (599 made) around $2.3M. 6.5L NA V12 with 830hp.
Pagani Huayra Roadster (first out of the factory) — 6.0L twin‑turbo V12, 750hp. Valued at $4,200,000.
McLaren Speedtail — 4.0L twin‑turbo V8 hybrid, +1,000hp, claimed >250mph. $3,600,000.
Porsche 918 Spyder (early builds) — two delivery‑mile examples (#6 and #4), 4.6L naturally aspirated V8 hybrid, 880hp. $1,700,000 each.

Track beasts, Porsche lineage and rare 911s

991 GT2 RS Clubsport (track only) — 3.8L twin‑turbo flat‑6, 700hp. $500,000.
GT2 RS (road) — around $400,000.
991 GT3 RS — 4.0L NA flat‑6, 510hp. About $200,000.
992 GT3 RS — newer 4.0L NA flat‑6, 525hp. ~$400,000 each.
911 R / 911 ST‑style pieces — manual, lightweight, strictly limited (e.g. 1,963 units). Example valued at ~$500,000.
911 Turbo S Exclusive Series with carbon wheels — ~$400,000 (carbon wheels add ~$50k).

Mercedes, Maybachs and the AMG One

From crazy G‑Class conversions to F1‑derived hybrids, Mercedes has some real show stoppers here.

Mercedes‑AMG One — F1‑derived 1.6L V6 with electric motors and turbo tech, over 1,000hp, developed with Lewis Hamilton. Valued around $4,600,000 — a true halo hypercar.
Mercedes‑Maybach G650 Landaulet — 6.0L twin‑turbo V12, full Maybach luxury, convertible landaulet roof, pop‑out running steps. Only 99 made. Valued around $700,000.
G63s in stock — prices vary by spec and import status: Dubai‑spec (ballbar allowed) vs European imports affects warranty and price ($290k–$330k).
Mercedes AMG GT Black Series — values around $400,000 (market swings due to limited production numbers and hype).
SLS Black Series (one‑of‑one Mystic Blue) — 6.2L NA V8, 620hp, gullwing doors; this unique example ~ $1,100,000.
SL65 Black Series (Brabus Stealth 65) — twin‑turbo V12, ~800hp, ~ $500,000.
Maybach S650 limited run (one of 300) — 6.0L twin‑turbo V12, ~620hp — around $350,000 for a low‑mileage example.

Aston Martin, Valkyrie and rolling British metal

Aston Martin Valkyrie — Adrian Newey design, 6.5L NA V12 hybrid, 1,150hp. Coupe and Spider runs are tiny (150 coupe / 85 spider). This Spider example: ~$4,500,000.
Vanquish Zagato (1 of 99) — 6.0L NA V12, 600hp. Originally ~ $1M, now around $500,000 (illustrating depreciation even on limited Brit supercars).
Rolls‑Royce Cullinan — 6.75L twin‑turbo V12, 600hp. Brand‑new examples in stock around $770,000; European imports slightly cheaper (~$700,000).
Rolls‑Royce Spectre EV — paid ~$675k new, current valuation around ~$450k. An interesting example of how buyers value an electric luxury Rolls today.

Bentley, Lamborghinis and Italian SUVs

Bentley Continental GT (W12) — 6.0L W12, 650hp. Some older W12s are trading well under list (~$220,000) while the new V8 hybrid examples are still fetching over list (~$450,000) but likely to depreciate.
Lamborghini Urus Performante — 4.0L twin‑turbo V8, ~666hp. Low‑mileage models holding list value (~$400,000).
Ferrari Purosangue (Ferrari SUV) — 6.5L NA V12, 715hp. Counter‑intuitively, these have held value very well — examples around $770,000.

Ferrari corner: 12‑cylinders, specials and anniversary cars

Ferrari content here was ridiculous. Multiple 812s, 488 Pistas, SF90s and rarer anniversary cars — plus a handful of the most desirable special editions.

Ferrari SF90 (convertible/Stradale variants present) — 1,000hp hybrid V8s. Several in stock at about $650,000 each (under list).
812 variants — including GTS and 12‑cylinder newcomers. Newer 12‑cylinder 812 at around $900,000 (over list).
488 Pista Spider — 3.9L twin‑turbo V8, 710hp. Each around $600,000.
612 Scaglietti — 5.7L NA V12, an attainable V12 grand tourer at around $100,000 (one of the cheapest V12s in the showroom).
812 GTS — 6.5L V12, 800hp. Multiple examples in stock; ~ $500,000.
512M (last Testarossa variant) — 5.0L flat‑12, 440hp. Low‑mileage example ~$500,000.
430 Scuderia Spider 16M — 4.3L NA V8, 500hp, 499 made, this low‑mile example ~$700,000 (scarcity+condition matter).

Ferrari anniversary icons and special coachbuilt pieces

F40 — 2.9L twin‑turbo V8, ~480hp. Limited run; values around $3.7M (recent crashes of some examples have pushed prices up).
F50 — 4.7L NA V12, 512hp. Only 349 built; roughly $4.7M.
Enzo — 6.0L NA V12, 660hp. 400 units; an unused, unique‑colour example in stock: ~$6,000,000.
LaFerrari coupe — 6.3L NA V12 + hybrid, 900hp. Coupe values around $4,000,000.
LaFerrari Aperta (convertible) — only 210 made; example at ~$7,000,000. The most valuable car in the showroom was a black LaFerrari Aperta at ~$7,800,000.
SP2 and SP3 coachbuilt specials — exclusive specials with V12s. SP2 ~$3,500,000; SP3 ~$5,700,000 (and F1 legends' signatures on certain cars only add to the story).

Other notable cars, collectables and JDM legends

Ford GT – special livery, one of 40 with carbon wheels and unique stripes: ~$1,200,000.
Maserati MC20 — 3.0L twin‑turbo V6, 630hp. A great driver but values have been softer (~$350,000; depreciation example).
Nissan R34 Skyline GTR — tuned example at ~600hp with Nismo upgrades: ~$180,000.
Extremely rare R34 V‑Spec 2 modified by a top tuner (one‑of‑a‑handful) — an extremely special build valued at approx. $1,300,000. F1rst Motors even stores a stash of R34s in their basement.

Depreciation realities — surprises from the showroom floor

Not everything at F1rst Motors is appreciating. Some pretty incredible cars are trading under their original list price — even some limited, desirable pieces. A few takeaways:

Limited does not always equal appreciation; production numbers, desirability, and market sentiment matter (see some Bentley and Maserati examples).
Hybrids can polarise buyers. Certain hybrid supercars have softer demand than pure internal‑combustion equivalents, affecting prices (we saw examples of this with some recent Lamborghinis).
European imports vs Dubai‑spec cars: warranty support and local regulations can push prices up or down in this market.
Electric luxury is an evolving market; early buyers of the Rolls‑Royce Spectre are seeing price softening versus new purchase price.

Basement, stock rotation and a quick total

F1rst Motors keeps a subterranean collection, including many more R34s and a variety of special cars. At one point I was told the value of cars down there was about $14,000,000.

So what was the grand total?

Initial tally from the showroom: approximately $141,000,000.
Then a one‑off SP3 in a unique livery arrived — an extra $5,700,000 — taking the combined value to about $147,000,000.

Final thoughts

Spending the day at F1rst Motors was a reminder that the world of supercars is wildly varied: hypercars that will likely hold or increase in value sit alongside vehicles that already show steep depreciation. Condition, rarity, provenance and market appetite all play enormous roles.

Driving appeal still matters as much as headline rarity. Whether you want a V12 grand tourer, a limited Ferrari special, a tuned R34 shrine, or an AMG One with F1 DNA — this dealership has it. If you ever get to Dubai, it's worth a visit just to see how much four wheels and a dream can be worth.

— Matt Watson, carwow